Innovating to meet evolving needs

Growing Loyalty With Valuable Opportunities, Education, Community And Rewards

Strategy, Branding, Platform, Database, Loyalty, Content, Campaigns, Evolution

In the context of a flagging customer loyalty program, our core challenge was to revitalize the engagement and enthusiasm of a long-standing, specialized customer base.

Our goal was to modernize the approach to client retention by transforming a purely transactional reward initiative into an enticing central hub providing members with targeted industry news, training and educational opportunities, as well as intuitive, meaningful rewards for their purchases.

We built a compelling web platform to engage and bring together Canadian producers, veterinarians and industry stakeholders with the tools, resources, opportunities and contacts they need to thrive. We sought to generate industry-wide buzz and the feeling that ZoePro is the place to be.

Tactics

  • Development of branding, brand book, UX and UI
  • Development of site with “gamification” functionalities
  • Creation and publication of content (daily)
  • Promotion of educational opportunities (webinars, continuing education, tutorials, etc.)
  • Implementation of personalized content according to audience type
  • Optimization of databases
  • Implementation of reporting and analytics
  • Implementation of communication strategies to members
  • Creation of newsletter
  • Implementation of online purchasing

The results

  • 700% Growth in traffic
  • Buzz factor - ZoePro is making waves, setting trends industry-wide
  • Expansion to include additional company departments and sectors of activity
  • 1,000 new veterinary clinics enrolled
  • Significant membership growth
  • Nominated as one of the most promising initiatives by the Senior Vice President Canada and Latin America (except Brazil) at Zoetis Inc.
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