
Innovating to meet evolving needs
Growing Loyalty With Valuable Opportunities, Education, Community And Rewards
Strategy, Branding, Platform, Database, Loyalty, Content, Campaigns, Evolution
In the context of a flagging customer loyalty program, our core challenge was to revitalize the engagement and enthusiasm of a long-standing, specialized customer base.
Our goal was to modernize the approach to client retention by transforming a purely transactional reward initiative into an enticing central hub providing members with targeted industry news, training and educational opportunities, as well as intuitive, meaningful rewards for their purchases.
We built a compelling web platform to engage and bring together Canadian producers, veterinarians and industry stakeholders with the tools, resources, opportunities and contacts they need to thrive. We sought to generate industry-wide buzz and the feeling that ZoePro is the place to be.
Tactics
- Development of branding, brand book, UX and UI
- Development of site with “gamification” functionalities
- Creation and publication of content (daily)
- Promotion of educational opportunities (webinars, continuing education, tutorials, etc.)
- Implementation of personalized content according to audience type
- Optimization of databases
- Implementation of reporting and analytics
- Implementation of communication strategies to members
- Creation of newsletter
- Implementation of online purchasing
The results
- 700% Growth in traffic
- Buzz factor - ZoePro is making waves, setting trends industry-wide
- Expansion to include additional company departments and sectors of activity
- 1,000 new veterinary clinics enrolled
- Significant membership growth
- Nominated as one of the most promising initiatives by the Senior Vice President Canada and Latin America (except Brazil) at Zoetis Inc.









