MOTHER HEN
Finding the fitting flavour
Refreshing new branding to reflect today’s tastes and desires
Feeding on food and parenting trends to recalibrate an existing brand
What we did
Strategy, Branding, Design & creativity, Retail materials, Advertising, Positioning, Deployment
Slotting into a predefined process, we carefully balanced consideration for our client’s extensive Canadian market research with creative inspiration parsed from marketplace trends in Quebec and the rest of Canada to formulate enticing, cohesive and appropriate branding improvements.
Refresh existing branding and build trustworthiness with happy visuals reflecting the magic of childhood imagination within a refined product category system.
Tactics
- Find creative leeway within an existing brand and process framework
- Breathe new life into existing brand positioning
- Capitalize on parenting and food trends specific to both Quebec and the rest of Canada
- Leverage extensive, valuable market research
- Build love and trust with refined visuals
- Development of branding and brand book
Results
Gentle home goodness
With happiness and childhood simplicity, the brand essence for our client’s food products, which are as wholesome and good as homemade, reflects the values of trust and authenticity.
Like a picture book
Like in a children’s book, we sought a playful style to tell our branding story, using a natural, innocent approach to depict each food’s nutritional advantages. Our illustrations reflect country charm and easy summer living to reinforce happy childhood nostalgia and the trust associated with home cooking.
Wings to fly with
Targeting both businesses and consumers, the Comunika solution provides the tools new branding needs to take flight and soar. From a detailed brand book, ideation guidelines, thoughtful and well-informed strategies to materials for product launches, promotional items / activities and marketing follow-through ideas.
