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MOTHER HEN

MOTHER HEN

Finding the fitting flavour

Refreshing new branding to reflect today’s tastes and desires

MOTHER HEN Overview

Feeding on food and parenting trends to recalibrate an existing brand

What we did

Strategy, Branding, Design & creativity, Retail materials, Advertising, Positioning, Deployment

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Challenge
Within the context of an established visual framework that provided limited creative license, our challenge was to reposition our client’s brand and product line-up to reflect new food and parenting trends with the goal of appealing to a wider audience and driving sales.
Approach

Slotting into a predefined process, we carefully balanced consideration for our client’s extensive Canadian market research with creative inspiration parsed from marketplace trends in Quebec and the rest of Canada to formulate enticing, cohesive and appropriate branding improvements.

Strategy

Refresh existing branding and build trustworthiness with happy visuals reflecting the magic of childhood imagination within a refined product category system.

Tactics

  • Find creative leeway within an existing brand and process framework
  • Breathe new life into existing brand positioning
  • Capitalize on parenting and food trends specific to both Quebec and the rest of Canada
  • Leverage extensive, valuable market research
  • Build love and trust with refined visuals
  • Development of branding and brand book

Results

Gentle home goodness

With happiness and childhood simplicity, the brand essence for our client’s food products, which are as wholesome and good as homemade, reflects the values of trust and authenticity.

Like a picture book

Like in a children’s book, we sought a playful style to tell our branding story, using a natural, innocent approach to depict each food’s nutritional advantages. Our illustrations reflect country charm and easy summer living to reinforce happy childhood nostalgia and the trust associated with home cooking.

Wings to fly with

Targeting both businesses and consumers, the Comunika solution provides the tools new branding needs to take flight and soar. From a detailed brand book, ideation guidelines, thoughtful and well-informed strategies to materials for product launches, promotional items / activities and marketing follow-through ideas.