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RCM Architectural

RCM Architectural

Creating an eye-catching web design for unique furniture manufacturers

Develop a striking web environment to display prestigious integrated furniture projects and custom architectural elements

RCM Architectural Overview

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Creation of a modern showcase website. The objective was to highlight RCM Architectural's portfolio and to emphasize the employer brand

What we did

UX & Graphic design, Web development, SEO

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Challenge

RCM Architectural is a rapidly growing custom furniture manufacturer. In early 2021, the company was able to enjoy a grant offered by CAE Beauce-Chaudière to integrate a content management system (CMS) to their portfolio. However, since the grant required a rather short deadline, we had to develop the website in fast-track mode, in less than 4 months.

Approach

Comunika developed the first version of the RCM Architectural website in 2009. For the 2021 redesign, we wanted to push the envelope and greatly enhance the clients' user experience. As a result, we drew inspiration from existing content, but completely rethought the UX strategy and graphic design to incorporate a CMS and a section that better showcases the employer brand. With this, we aimed to attract more potential customers to the website, as well as to offer a pleasant experience that increases the company's conversion rate.

STRATEGY

Given the short time frame we had to work with, the project had to be done in fast-track mode. The different stages of execution, namely design, strategic writing, and web development, overlapped. Our team maintained a high level of organization and efficient teamwork in order to deliver the project on time.

TACTICS

  • Design a website with interactions in line with current trends
  • Integrate all completed projects into the new digital portfolio
  • Develop a fluid, user-friendly website
  • Create a visual identity in line with the employer brand

Reactive Design

RCM Architectural

Design a responsive showcase website with a unique homepage to enhance RCM Architectural's portfolio.

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