Doing our part during the COVID‑19 crisis

Logo, Branding, Packaging, Scientific content, Health Canada approvals, Online sales, Advertising, SEM

In a crisis setting stemming from the pandemic and lockdown, the task was to market essential personal protective equipment manufactured abroad to Canadians by creating the branding, supporting the import operation, taking it through the health authorities' approval processes and getting it into the hands of Canadians as quickly as possible.

Our fast-track approach to design, branding, content creation and project management was developed through years of in-house experience marketing health products. With time being of the essence, we turned to our regular trusted partner to help us sprint through the necessary Canadian regulatory and approval processes with the appropriate diligence. Our expertise with online platforms, such as Shopify, allowed us to provide our client with strategic counsel and recommendations while designing and building a robust online sales platform as well as necessary resources, reflecting our reputation as a well-oiled machine.

Our strategy was simple: creating the right branding for the personal protection products to appeal to Canadians, rushing the products through all the steps of the various health authorities' approvals, and getting them to market as quickly as possible.

Our tactics

• Create branding and content for Canadian market
• Partner with regulatory team to ensure PPE get rapid health authorities’ approvals
• Help the client with setting up the different distribution networks (wholesale and direct sales)
• Create point of sale materials
• Create marketing campaigns to promote
• Design SEM for targeted (business to business et business to consumer)