Innovating to meet evolving needs

Strategy, Branding, Platform, Database, Loyalty, Content, Campaigns, Evolution

Our core mandate was to revitalize the engagement and enthusiasm of a long-standing, specialized customer base, at the re-seller level (veterinarians), and at the end-user levels (producers).

Tactics

• Development of branding, brand book, UX and UI
• Development of the platform, including member’s section
• Creation and publication of content (articles and video content)
• Promotion of educational opportunities (webinars, continuing education, tutorials, etc.)
• Implementation of personalized content according to audience type
• Implementation of reporting and analytics
• Development of seasonal campaigns